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What's the fucking point?

Hey y'all,

      I'm often asked why we started this company and how we got the name by those we meet during the course of business. My answer varies greatly based on who posed the question. I can give the flowery response of wanting to develop a product that was pure and proper for myself and the environment. I can puke up some vision of a holistic future in which everyone follows the same pure philosophy as us, or stand on some high as fuck pedestal and argue how we are saving the planet.  Or I can tell the truth and admit I don't really remember, having been on a decent bourbon bender and my memories of that time are spotty at best. I can let them in on the secret that while I do deep down inside care for the environment and it's future, I also drive a 30 year old Chev as my daily, and that thing leaks more fuel sitting still than a Kia consumes driving up a mountain pass. 

      Our products and company come from a funny juxtaposition of wanting to do something different and make a difference while inherently not giving a shit about its outcome. We have stumbled across some awesome recipes by starting a process with the intention of being ironic, only to find out that it is actually the best way forward (true irony?).  And sometimes one simply finds themselves taking shots of Absinthe from a T-Rex squirt gun while on mushrooms for three days in the woods with friends, and then turns that experience into a product line (Re: Absinthe Raptor Aftershave).  Either way, we figure if we can have a good time and make some products that we truly give a fuck about, still better than working for someone else eh?

Keep it Squatchy Canada, 

       Josh